Rihanna’s latest video music video has arrived — “RUDE BOY!”

The highly stylized vid was directed by Melina Matsoukas, who also directed the video for “Hard”.

“[The video] completely different from any other video I’ve shot before,” Rihanna has said. “A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots… We used a lot of color, but also the costumes were very Jamaican dance-hall queen type.”